Reading

L Ritzel, chapter written for a book published in 2011 for for IE University's new Master in Organiztional Leadership “Augment Your Business Reality with New Age Web Tools” link tp publishers site


White Papers through Google
http://www.thinkwithgoogle.com/insights/library/

Must read websites for international marketing:

http://discoverdigitallife.com/
http://www.ted.com/
http://www.trendwatching.com/
http://mashable.com/
http://socialmediatoday.com/
http://www.fastcompany.com/
http://www.wired.com/
http://dontapscott.com/
http://sethgodin.typepad.com/
http://www.wefeelfine.org show

Research activity 2: social media
http://bit.ly/f2LEF0 read article Social Media on the Rise for Business
http://bit.ly/etIQWx read article What Makes an Exceptional Social Media Manager?
http://bit.ly/i5bP4B read article and infograph #E2sday: The Hectic Schedule of a Social Media Manager
http://bit.ly/fIdOue lots of social media monitoring tools
Research on your own how social gaming helps Japan earthquake victims

Research activity 3: sensory web
http://bit.ly/a8YL1Q read article How the Tablet Will Change the World